CRAYOLA REBRAND
For my intern project at Love Advertising, I worked with a team of creatives to rebrand a well-known brand, targeting a new audience and creating an integrated campaign
For this project, we decided to rebrand Crayola and drive it away from its association with younger audiences. Our objective was to focus on Gen Z/ Millennials who have nostalgia for the brand and remind them of the brand. Gen Z is a big component of activism/self-expression and could benefit from Crayola in sign making, crafting, make-up etc. We picked a rebrand for Crayola because we felt it needed to revitalize the need for creativity in older generations to achieve lasting success.
I am most proud of designing the new packaging along with other elements of the project.
SKILLS: art direction, integrated marketing, conceptual design, collaborative problem solving, rebranding, package design, graphic design (Adobe Suite)