I worked with a group to bring relevance back to Pepperidge Farm bread by developing an advertising campaign. We started by conducting research on the brand, analyzing the market, establishing personas to target, creating a strategy, and coming up with creative executions.

I designed the campaign report and came up with the brand activation execution. To sell our creative activations, we put together bread kits for each student so they could create their own toast and try one of the brand’s most popular breads. In addition, the kit included the original recipe that allowed Pepperidge Farm to grow into the brand it is today.