T-MOBILE MEDIA CAMPAIGN
For my media planning course we were tasked with creating a media strategy for our client T-Mobile plus creating three activation ideas.
This project required my team and I to gather research through GWI and ComScore to build out an advertising media plan for T-Mobile. Our business objective was to increase share of port-ins. Our marketing objective was to drive switching and fuel upgrading. Finally, our media objective was to drive consideration and conversation.
With this project our team built out an ideal persona and dug deep into their interests, came up with a campaign strategy, built a media plan with mixed media and desired KPI's, and proposed three brand activation ideas.
SKILLS: media planning, concept development, brand activation, research, advertising campaign, project management