Since elementary I have been helping my mom out with her at home decorative cake business, a business that has grown from word of mouth. I love brand ecosystems and working on brand identities, so for this project I decided to create a brand for my mom's at home business, as she has never had any branding. I decided to name the brand "Lizy's Canvas," suggesting that her cakes are her canvas because at the end of the day, her creations are all handmade and it is an art in itself. My goal was to create a simple, clean, professional, and creative identity for the brand.