BRANDING: TEMPTACAO
The goal of this project was to create a brand ecosystem from scratch for a product that already exists. Deliverables include a logo, colors, packaging, ads, website, and stationary.
With my brand, I wanted to emphasize the intense temptation of my hot chocolate and turn my brand into a luxurious brand that chocolate lovers would love.
Brand name: At the heart of our brand name lies the fusion of temptation and cocoa. The temptation aspect of our brand name symbolizes the irresistible allure of our artisanal hot chocolate products. It suggests that our hot chocolate is sinfully delightful and challenging to resist.
Brand purpose: We strive to awaken the inner chocaholic in every chocolate connoisseur. Life should be a daring journey, and our hot chocolate brand is the passport to that world of rich, seductive, and unapologetic luxury.
SKILLS: branding, graphic design, storytelling